How to avoid censorship?


Not only among us, for upholding some of our values, we can attach the labels “xenophobes”, “homophobes” and “racists”. In the west, hints of sex are equally actively censored. Perhaps the way out is found in the arrangement of photos in publications. Coincidence? I do not think ...

Actually, this is an advertising company under the saying title “Make the imagination work”, which is increasingly appearing on the pages of the Belgian satirical magazine “Humo”. These ads promote a series of books of erotic content and the pictures in them are arranged in such a way that together form a new, provocative meaning.

The authors of the idea - the agency Mortierbrigade. And the magazine has been published since 1936.

An advertising campaign is an excellent example of a creative approach to marketing, and also demonstrates one of the ways to circumvent censorship without sacrificing the original message.

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